Our capabilities
An end-to-end food trading capability.
Six integrated capabilities, one accountable partner, covering the full journey from origination at source to delivery and growth at destination.
How a trade flows
From origin to destination, managed as one.
We take responsibility for the whole chain, so our partners deal with a single, accountable point of contact.
Source
Identify and engage producers in Türkiye, Tunisia and other origins.
Qualify
Due diligence on supplier, product and food-safety credentials.
Contract
Transparent commercial terms and complete documentation.
Ship
Freight, warehousing, customs and shipping orchestrated end to end.
Deliver
On-spec, on-time delivery with full traceability at destination.
Support
Commercialisation and market development after the sale.
Origination & sourcing
We identify and secure quality food products from vetted producers, matching the right supply to the right demand. Deep category knowledge means we know where the best products come from, and how to verify them.
- Established sourcing networks in Türkiye, Tunisia and other origins
- Supplier discovery, sampling and qualification
- Specification-led sourcing to buyer requirements
Commercialisation
Beyond moving product, we help it succeed in market. We bring products to market through positioning, pricing, channel and customer development, and the transfer of marketing expertise that builds lasting demand. Producing the stock cubes and baking aids for Carrefour's own brand, MyChoice, is one example of this capability in action.
- Market positioning and pricing strategy
- Channel and customer development
- Private-label and own-brand programmes for retail partners
Global trading
Cross-border buying and selling underpinned by deep market knowledge, reliable counterparties and disciplined risk management. We structure trades that are sound for every party, commercially and operationally.
- Counterparty due diligence and KYC
- Transparent terms and trade documentation
- Commercial and operational risk management
Integrated logistics
End-to-end supply chain orchestration covering freight, warehousing, documentation, customs and delivery, managed as a single accountable flow from our DAFZA base, a tier-one global trade hub.
- Sea, air and land freight coordination
- Customs, documentation and trade compliance
- Warehousing and delivery to destination
Market intelligence
Pricing, demand and regulatory insight that helps partners on both sides of a trade make informed, timely decisions, and spot opportunity before the market does.
- Price and demand monitoring across categories
- Regulatory and market-access guidance
- Opportunity identification for partners
Quality & traceability
Supplier qualification, food-safety controls and lot-level traceability sit behind every shipment we handle, so any consignment can be verified, documented and stood behind.
- Supplier qualification before we trade
- HACCP-based food-safety controls
- Lot-level traceability, from origin to destination
Who we serve
Partners across the food value chain.
Distributors & wholesalers
Consistent, compliant supply across categories and origins.
Retailers & food service
Sourcing partners who understand quality, cost and continuity.
Tell us what you need to move.
From a single category to an ongoing supply programme, we would like to help.