Launch · 9 March 2026
Supplying Carrefour's MyChoice range
Aromis produces the stock cubes and baking aids sold under MyChoice, Carrefour's own-brand range, now on shelf with Carrefour across the UAE.
Aromis is the supplier behind a new range of stock cubes and baking aids now on shelf with Carrefour in the United Arab Emirates, sold under Carrefour's own brand, MyChoice.
The programme brings the sourcing and quality standards we apply across our trading business directly to the consumer shelf. The opening range covers everyday kitchen staples, with bouillon and stock cubes across familiar profiles alongside ready-to-use baking aids for home baking.
For Aromis, private-label supply is a natural step. After two decades of connecting producers in Türkiye and Tunisia with buyers around the world, producing for a major retailer's own brand lets us carry a product through from origin to the shelf, with full control of specification, quality and traceability.
We are working to extend the range into further categories over the coming year.